The printed and Kindle version is available on Amazon – find ‘The Start-Up Formula^® – 6 easy steps to start your own business’ or use one of the links at the top of the page to get your copy. Click on the button below to download a sample chapter.

Your Marketing and Creative Start-Up Coach Christine

“Christine’s ‘Start-Up’ Formula is a must read for all entrepreneurs and for those who are looking to take the next steps into starting their own ventures. Personally, I see the use of ‘Clarity’ and ‘Values’ (two of the 6 steps ) as an entrepreneur’s ‘CV’ to market himself/herself to his or her target audience. A very insightful read.” George Nsiah, Founder & CEO, BearBoxers

“I wish I had this book when I started my own business!Awesome book! I can honestly say that I wish I had this book when I started my own business… When you have an idea in your head or you have a hobby and a passion you would like to turn into a business, it can be so overwhelming where to start, how to go about it, and what to do. Christine’s book is very clear and defines 6 simple steps that you’ll need to take to move forward, become very clear on your goals, your values and purpose of your business and of course who your audience is going to be. The book basically takes you by the hand and guides you through each step. By the end of it you are ready to takethe plunge and have all the tools necessary to start your own business. Even when you are already a somewhat established business, you can still read the book and bring yourself back to the basics. I loved reading it and become very clear on the direction of my business, once more.  I can highly recommend it! Love it!” Magdalena Mahdy, Love That Smile Photography, www.lovethatsmilephotography.com

“With the clever use of the acronym “CHANGE” – representing the six easy steps to start your own business – Christine develops in her book the positive, informative and personal journey an entrepreneur will travel when beginning the journey of setting up a new business from scratch. Christine’s easy and flowing style is a thoroughly enjoyable read. It has many helpful suggestions as to how the entrepreneur can develop personal skills. What particularly resonated with me were the sections on clarity, having the right mindset, staying motivated, and holding onto your own values thus discovering your business values and creating a vision board. Notwithstanding many years of business experience I took away several “golden nuggets” from the book to add to my knowledge base. I particularly liked the approach Christine took in writing the book using elements of Emotional Intelligence when describing the Entrepreneur’s personal development.” Barry van Eupen, Director Meritin Management Limited, Mentor to Start Up businesses

“Drawing on her 4 years as an entrepreneur and extensive experience in coaching and mentoring start-ups, the Start-Up Formula provides bags of encouragement and advice along with plenty of practical tools to help anyone start to set up their own business.” Dave Stanbury, Head of Employability, University of Essex www.essex.ac.uk/careers

“Christine managed to put through the six steps of her new book all the contagious energy that people find when they speak with her. This is a book I will recommend to my students of Entrepreneurship which will certainly inspire the creation of new start-ups.” Lara Ligeiro, Entrepreneurship Office of NOVA University of Lisbon http://www.unl.pt/en/entrepreneurship

“When you start out in business, you’ll often get conflicting advice or feel confused about how to prioritise your activities. Christine’s book gives you simple tools to set up the foundations for your business, get clear on your customers, and get to grips with your marketing. By working through the book, you’ll find it easy to follow established processes, answer powerful questions and work through useful checklists. A great starting point for new businesses.” Karen Williams, The Book Mentor, Librotas www.librotas.com

“This book contains lots of helpful advice and ideas to structure your progression into starting your own business. Christine guides you through the maze of information and thought processes involved, to give you, the reader, clarity, focus and purpose.” Brenda Coombes, Director, Andraste Accounting www.andraste-accounting.com

For me, working with start-ups on a daily basis, what’s great about this book is that it offers an introduction to the key first stages of starting up. Things to consider right now and things to worry about at a later date. Christine has cleverly crafted an acronym which she uses throughout but goes into just the right level of initial detail to explore the different elements. Ample space to allow the reader to reflect as they go and almost complete as a work book building up their newly crafted venture. Certainly one for my ‘New Start Up’s Must Read’ list! Marcus Wright, Enterprise Relationship Manager at University of Kent

“I have known Christine for a few years now and when Christine announced the launch of her book I couldn’t wait to get my hands on a copy to read. This book is great for any start-up business, the six easy steps are clear and very practical, they get you thinking and taking action. This book is a must for anyone considering starting their first business.” David Bell, Co-Founder and Managing Director Simboc

“I already have my own business but as my business is still new thought it was worth a read. I thoroughly enjoyed this book although some parts did not apply to me I particulary liked the chapters about finding your ideal customer and finding your core values. It has certainly helped me to define my ideal customer and so now I know where to market myself. A must read for anyone starting out in busines.” Amazon Customer

“This is a fanastic book. Christine Michaelis has produced easy to follow steps and great practical excercises in her Start-up formula. I highly reccommend this book to anyone looking to get clear and constructive advice when in the beginning stages of starting a business. I also enjoyed the personal and friendly feel the book has, you really feel that Christine wants you succeed.” Amazon customer

“The absolutely essential book for anyone starting their own business. Christine presents a winning formula for business startups which is succinct, easy to follow and best of all – it just makes sense. Christine is an absolute force to be reckoned with in the business startups world and this book is the absolute embodiment of her knowledge and expertise. It’s like being in a one-to-one coaching session with her!!” Hanne

“Super and simple to read for beginner start-ups who want to take action and get started!” Emma Burford

“Brilliant book with insightful tips written in a way that is easy to digest. It’s set out well and really inspired me to get going with my business.” Amazon Customer