Authentic Marketing - Reframing marketing for real impact for you and other to enjoy
This book will support you in your marketing journey and bring back the fun into marketing – be your authentic self, do the things you enjoy and have real impact!
“Christine ran an engaging and fascinating Authentic Marketing Course for our community of mindfulness teachers, which this book is based on. She used powerful tools to help us discover our core values and our ideal customer, and used this to help us develop a marketing strategy and plan for a whole year. Christine is a genuinely kind person and authenticity is very important for her. This trait shone through in her training with us and lead to many students going on to do ongoing work in authentic marketing in our community. This is the best form of endorsement – people giving their time and energy to keep learning from Christine.” Shamash Alidina, Mindfulness teacher and bestselling author
Be your authentic self!
Discover who you really are, what your business stands for and how to be more confident.
The basics
Go through the basics of marketing, create a powerful marketing mindset, define your ideal client as well as your products/services ad pricing.
Network and community
Learn how to build a supportive network and authentic community.
Create your marketing plan and activities
Get to know the steps to create a 1-year marketing plan and brainstorm activities
“Christine gave so many ideas and tools thatI have greater clarity about my offerings and what makes me unique. My little solopreneurship has started to authentically expand. Thank you.” Claire S.
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“It really shows the power of a niche. I also felt comforted to know that it takes time for your niche/USP etc to develop and that’s OK. I particularly liked the values exercise and plan to spend more time on this. On the whole though, there were so many takeaways and I’ve already done a plan for the last quarter of this year.” Jo R.